how are you taking care of yourself and your business during this time? are there certain things that are proving to be sources of motivation/inspiration? if so, please feel free to share.
well, this is an interesting
question, about me specifically… i had a health scare last month, a blood clot
that came from a leg injury, and spread to my lungs. so i was in er for 3 days
– and a couple weeks on bed rest.
that all being said (phew!)..
i’ve been finding myself watching more standup comedy on netflix as of late; i
think when we often sometimes take our health for granted, and then life throws
you a curve ball. having that joy of
laughter is really a wonderful remedy.
how did you start your career?
and how did you end up with your current role?
myself and my business partner,
adam – we met about 22 years ago in venice, at a graphic design firm. during
that time we knew we wanted to start our own agency – we did – and from there,
we nurtured a few beauty clients, which then led to the idea of building our
own website, solely focused on perfume. luckyscent.com was born in the fall of
2002. back in the day, los angeles had a lot of unique independent perfumes brands (kai,
child, sage, creative scentualization / sarah horowitz)… so these brands
inspired us to introduce these perfumes via our website and sell them across
the country… and world…
our backgrounds were marketing
and design – so we really took that the heart in building our platform with the
focus on content (creating stories around perfume), photography, and curation
of unique brands. back then, really the community was forming on message boards
and specialty groups such as make up alley. to bring the perfumes from online to customers’ homes, we created the idea of online sampling,
essentially hand-making sample vials so customers could try all these unique,
independent brands.
how did you first discover
kai?
gosh.. now that’s a good
question! i believe we first found it in
a small women’s boutique in los angeles. it was gaining traction, and of course popular
amongst celebrities (and daily candy!) so somewhere along the journey, we
reached out.
what is your favorite kai
product?
i prefer the original in edp
format. it wears so well.
can you please share a memory
of a customer experience with kai?
one of my son’s teachers wore kai, so every time i would pick him up from school i would catch a whiff of gardenia!
what do you like to do for fun
when you are not working?
lately i’ve been obsessed with
pickleball. other than that, tennis,
biking, paddleboard.
what is your favorite thing to
do on the weekends?
mostly all the above… and drinking wine if that counts…ha!
can you share a little about
where you live, and who you spend your leisure time with?
studio city, it’s a great town
and near work, school and close enough to be in the city.
where do you look for
inspiration for your business? are there
certain instagram pages or pinterest boards you follow? or are there podcasts you listen to?
well, as for podcasts.. and on
the topic of comedy, i really only listen to smartless. but as for more
business inspiration, i read a lot of the beauty industry publications online,
and i do enjoy wallpaper magazine to get inspired from a more global
design/retail/product perspective.
